Well, this article explains to me why my local JCPenney's looked like it was going out of business. Starting February 1st, they will be changing the way they price their items.
Here is a little snippet from the article:
"J.C. Penney is permanently marking down all of its merchandise by at least 40 percent so shoppers will no longer have to wait for a sale to get the lowest prices in its stores.
Penney said Wednesday that it is getting rid of the hundreds of sales it offers each year in favor of a simpler approach to pricing. On Feb. 1, the retailer is rolling out a three-tiered strategy that offers "Every Day" low pricing daily, "Month-Long Value" discounts on select merchandise each month and clearance deals called "Best Prices" during the first and the third Friday of every month when many shoppers get paid."Click here to read the full article.
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